Medium and… X

Should Medium be worried?

James Crawford
2 min readAug 15, 2023
Photo by Rubaitul Azad on Unsplash

From that bat, I’m going to say “no”. Medium should not be worried. Sure, it’s easier to now get money on X compared to Twitter. However, the window is essentially open to any one with a fairly popular following who could tweet about anything from news to “I pooped today”:

X Premium eligibility. Screenshot captured by Author (https://help.twitter.com/en/using-twitter/creator-ads-revenue-sharing)

And, when they specify you need 5 million “impressions”, that’s not proper views like on Vocal & Medium (where someone stopped to read your content). Impressions are simply people scrolling through their feeds and your post just so happened to fall in their trough of passing information.

Sure, that’s great for us creators who want to make money online. However, this also means all the popular “I pooped today” X’s (ugh, rebranding…) will be rolling in the dough as well.

There’s also no upfront payment as well after you hit the 5M impressions (normally $8/month). Unlike with Medium’s consistent $5/month regardless of your following. You can just gather enough followers, post “I pooped today” and other random, quick posts, then rack in the money once you cross 5M impressions.

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James Crawford

Just a simple Christian/IT/techie/gamer that also loves to jam away on his guitar. Oh, and I sometimes write stuff here.